02 May 2012
Multimedia Tip of the Week
YouTube combines two of the hottest online marketing trends today, video and social media. The platform receives more than 800 million unique visitors every month and more than 3 billion videos are viewed on the site every day. YouTube is the second largest search engine next to Google. So, do you have a YouTube Channel yet?
First go to www.YouTube.com
and complete the basic setup process. Once that is complete, a business must send its username to a YouTube representative and request to have the account converted into a brand channel. Brand channels offer features that aren't available on standard channels, like a channel banner image, side column image and video page banner. They also provide the ability to specify demographic filters and offer user tracking.
Once your channel has been converted to a brand channel, customization is the next and most important step. During this process, the brand is starting to set the tone of the channel. You should remember that the final channel appearance and content should be cohesive.
Next it is time to start creating content. You can produce many different types of videos for your company from a company overview to product or service overviews, client testimonials and how-to videos. One thing to remember is to keep your videos short. A good video length is between 45 seconds and two minutes. If it requires longer, think about spitting it up into a series so that your audience does not get bored or overwhelmed with information. The quality of the video is more important than the quantity.
Next time we will talk about how to use your videos and spread the word.