10 January 2013
SEO Tip of the Week
So now you have a blog and know how to find content, but how can you make it even better? Variable content. Search engines and consumers love varied forms of content on blogs. From video, to audio to photos, don't leave any of these out when creating blog posts. This type of content really engages the reader and it provides great SEO benefits. How to videos, product information videos, project photos, finished product photos, podcasts, etc., can be great tools to get messages across and are archivable on major platforms such as YouTube, iTunes, etc., which gives you even more visibility and the opportunity for anyone to find you.
Another way to get information out that would normally be boring is to create Infographics. An Infographic is a visual representation of data/content that would normally be very boring and lengthy to read. Infographics are also heavily shared and linked to from may sites. Infogen (http://infographicsgenerator.com
), offers a large variety of infographics to use as inspiration as well as a place to share yours.
You can also utilize surveys of your current customers and subscribers to see what type of content they would like to see. This information can be invaluable, because if they asked for it they will read it and most likely share it with others, because it is tailored to them. You can do email surveys, Facebook surveys or online surveys to engage your subscribers.
You can also look at your website analytics to see what blog posts have been visited the most and which ones have the most likes or social shares. Use this as a guide to creating new content for your blog.
So the blog is written, now what? A case study for our own company can give you an idea. We started our blog in May of 2010. We write our blog, then using a post scheduling software like HootSuite
, share it on Facebook, Twitter and LinkedIn (company page and my personal page) along with 26 LinkedIn groups that contain our target market for our area (Linked Louisville, Linking Louisville, etc.). These 26 groups contain over 290,000 members. Withing 6 weeks of starting our blog, our website traffic increased over 1400%! You can't get that kind of visibility anywhere else. This is not to mention the times our articles were shared and liked by others.
If you do your blog correctly, it can be a great way to increase your visibility for both potential customers and the Search Engines.