26 June 2012
Web Design Tip of the Week
Does your website have a good ranking with Google? Is your website easy to navigate and user friendly? Do you have keywords in your website text? If you don't know, you should.
Competition is fierce today for site ranking and placement both in organic search and pay per click marketing. You need to make sure your website content is optimized for search to ensure you are being ranked and found for the keyword(s) you think are important to your company. Reviewing this before starting any online marketing is imperative. You can have a Competition Research Report
done which will tell you how your competition is marketing online and where are their visitors coming from.
As more and more people are using their smartphones for Internet browsing, you must ensure that your site is capable of being viewed on that small mobile screen. You can either optimize your existing site for mobile or create a separate mobile site that is scaled back to load and view properly in a mobile browser. You don't want to miss a potential client because they either can't pull up your website on their phone or they can't get to the information they need quickly if they do.
Another important thing is to make sure your site is up to date and optimized for the keywords you want to rank for before starting any social media campaigns. You will get one chance to capture them when you direct them there, so you must make sure your content conveys the message you want to send in order to get the potential client to email you or call you for more information or to make an online purchase.
If you are not sure where you stand with your site, you can have a 21 Point Website Review
done which will look at multiple areas of your site including performance, mobile capability, online listings, and more. This will help you optimize your current site or let you know that you need to build a new site that is more optimized for search and best represents your products or services to your customers.