09 May 2012
Multimedia Tip of the Week
Last we we discussed setting up a YouTube Channel and making a Brand Channel out of it. This week we are going to discuss how to get the word out.
There are many avenues you can choose to get the word out about your YouTube Channel. The first is to post the videos and links to your channel on your website. Then share them on your social media sites, like Facebook, LinkedIn, etc. You can also share them on your blog and via email marketing by adding the link into your email blasts. YouTube also makes it easy to share videos and make sure to ask your audience (customers) to subscribe to your channel.
YouTube also provides advertising options for brands. You can advertise with a promoted video, which allows advertisers to choose which keywords their video will show up next to and only pay when a viewer clicks on the promotion and watches the video. Other options include a partner-watch program that allows companies to advertise next to content partners; in-stream display ads, homepages ads, customer marketing programs, YouTube mobile ads and more.
Once your channel is up and running, make sure to review your strategy. The most important aspect of any marketing plan is the analytics, because these numbers show how successful or unsuccessful the project is.
Sometimes it can be difficult to analyze how video views turn into conversions. YouTube provides many statistics to help brand channel managers analyze the popularity of specific content. Recently YouTube updated its analytics data with the launch of YouTube Analyitcs. This is a tool that provides a quick overview of important information, detailed reports, as well as how much of a video the viewers are actually watching.
These statistics allow brands to analyze what type of content is the most popular with its audience.