24 March 2011
Multimedia Tip of the Week
by, Lesa Seibert, President, Xstreme Media, LLC
So you have videos but how do you get the most out of them online? One thing to consider is YouTube
. A couple of facts about YouTube - they are the fifth largest brand and the second largest search engine on the Internet. Having a video on YouTube can give it MUCH more visibility and findability than just posting it directly on your website. Instead, set up a YouTube channel for your business and put your videos there. Then embed those YouTube videos on your website. Now, instead of your videos only being accessible to those people who visit your website, they are now available to anyone on YouTube and much more visible in Internet search.
Over the next couple of weeks we are going to look at two different types of videos - Viral and Brand-Focused and the differences in each.
Viral videos are ones that are passed by users through the Internet. Brand-focused videos are videos that are tied to a highly visible site and are clearly branded and are meant to be seen as commercials or sources of information. That's not to say that brand-focused videos can't go viral, they can. Think about the Vikings and the singing goat. Another difference is that viral videos appear as spontaneous encounters between consumers and your brand or product where brand-focused messages are meant to be seen as messages from the brand to the consumer.
Before you make a decision on which type of video to make, you must decide what the message is that you want to deliver and what fits your branding strategy. For example, a viral video may be great for a new brand of whiskey or beer, but not so good for a mutual fund company.
Next week we will look at viral videos and what makes them work.