Written by Lesa Seibert | 26 December 2011
Posted in Internet Marketing Tip of the Week

You can use Applications on LinkedIn to enhance your profile.  Some of the most popular ones are to pull in your blog feed or Twitter stream, a list of your favorite books, recent presentations, community/charitable involvement and much more.  Adding these features keeps your profile fresh and interesting along with being full of information that sets you up as a leader in your industry.  The nice thing is with the blog and Twitter feeds, they update automatically, so once you set them they take care of themselves.

So now you have your LinkedIn profile optimized but how do you know it's working?  Here are some performance indicators to look for:

1. Is your profile 100 percent complete (look at the top right side of your Profile page to find this status)?  If not, keep working until it is complete then keep going.
2. When typing your keyword phrase selected from your optimized profile, does your profile appear in search results?
3. Are you getting an increase in recommendations?  Keep soliciting recommendations from current and new clients.  In time, you will receive a notice of an unsolicited recommendation in your inbox.  That is a nice feeling.
4. You should see an increase in personal messages in your LinkedIn Inbox.  The more conversations you create, the more people will want to connect with you.
5. Watch for your profile in the search engines.  If you choose the right keyword that is not too highly competitive, you will show up quickly.

Feel free to check out my profile on LinkedIn at http://www.linkedin.com/in/lesaseibert and see how mine is optimized.  Good luck in increasing your visibility and connections on LinkedIn.

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