03 June 2011
Social Media Tip of the Week
by, Lesa Seibert, President, Xstreme Media
With the implementation of Google Instant
, this revolutionary new feature has many business owners wondering about the future of search engine marketing in particular and Internet advertising as a whole. There was some other news that is even more surprising and that is the shift away from Google and directly on to Facebook.
Data from comScore
has revealed that time spent on Facebook in the U.S. during the month of August 2010 surpassed the time spent on Google sites for the first time in history. That includes all of Google's properties – YouTube, Gmail, Google Buzz, and others.
These are significant milestones Facebook, but what do they mean for the future of the industry? Will looking for content on search engines be overtaken by the sharing of content on social networks? Or, according to the statistics, has that happened already?
Because of these survey results and Facebook's growing base of more than 600 million active users (half of which spend at least 30 minutes every day on the platform), it is time to take a serious look at how your business is utilizing the social network. Next week we will look at some of the ways that your company can leverage the popularity of Facebook.