16 August 2013
Social Media Tip of the Week
Don't let social media intimidate you or your company! Technology allows us to continuously produce thousands of new platforms and different business portals that can seem like all too much at times. But, if you are up to date and know the most popular and efficient platforms, you will be ahead of the game. Instagram, as we discussed in our last blog post, is one of the fastest growing and most effective business platforms. If you are wondering if Instagram is right for your business or what it can offer, continue to read our previous post!
Getting started with Instagram is easy! Simply download the FREE Instagram App to your Smartphone and create a user name and password for your account. After you have created your account, explore Instagram by searching for similar companies or "hashtags" that your company would use.
Hashtags are words attached to the # sign that you use to describe the photo or video that you have posted to your Instagram account. For example, If your company carries home appliances and you post a photo of a brightly furnished kitchen, you may use these hashtags: #kitchen, #kitchenware, #home, #decor, #homedesign, #interior, #brightcolors and so on... Once you have tagged your photo with a hashtag, you have access to tap the hashtag. By tapping the hashtag, you will be directed to a page that shows all photos that users have uploaded with the same hashtag.
After finding companies or personal accounts that use similar hashtags, your next step is to reuquest to follow them. Your company could be given ideas or inspirations by following Instagram accounts that use similar hashtags as your company. Also, this is the easiest way to build your desired audience. If you begin to follow people or companies that have the same interests or hashtags, and they in return follow your account, you are soon on your way to building a custom audience that is interested in your product or business.
Instagram offers fun color filters, focus effects and brightening features that allow you to display your photos or videos as you please. You may also link your Instagram account to new or existing Facebook, Twitter or Tumblr accounts, which would directly share your created Instagram photos and videos with existing followers on those accounts.
It may sound a bit confusing, but once you get started you begin to learn as you go. We encourage you to make a business account on Instagram for your company. Instagram is free, fun and you have nothing to lose- only room to gain!
For more information on how to create a business account on Instagram and how it can enhance your company or product prominence to your desired audience, visit: http://help.instagram.com/454502981253053/