by Lesa Seibert, President, Xstreme Media
The 3 day Hullabalou music festival held July 23-25 at Churchill Downs, attracted 78,753 attendees, according to Churchill Downs Entertainment Group and Business First.
An independent study that was conducted prior to the event by Scott Ray & Associates of New Orleans, projected the festival would attract more than 90,000 visitors and have an economic impact of $37.7 million for the Louisville area economy.
The study assumed that 30,000 people per day would attend the festival. HullabaLou featured 66 musical acts including the headliners Bon Jovi, Kenny Chesney and the Dave Matthews Band.
Although the festival did miss it attendance estimate, Churchill Downs Entertainment president Steve Sexton said in a new release that the company plans to stage HullabaLou 2 next year at Churchill Downs.
Details of an on-site research indicated that 99 percent of fans would recommend HullabaLou to a friend; 70 percent said they would return next year and 28 percent said they might attend next year. Most of the survey takers said that their decision to attend next year would depend on the artist lineup and the weather.
Lets hope next year we don't have record heat, which I am sure kept some people away. Photos and videos from the event are available at www.hullabaloufest.com.
The 3 day Hullabalou music festival held July 23-25 at Churchill Downs, attracted 78,753 attendees, according to Churchill Downs Entertainment Group and Business First.
An independent study that was conducted prior to the event by Scott Ray & Associates of New Orleans, projected the festival would attract more than 90,000 visitors and have an economic impact of $37.7 million for the Louisville area economy.
The study assumed that 30,000 people per day would attend the festival. HullabaLou featured 66 musical acts including the headliners Bon Jovi, Kenny Chesney and the Dave Matthews Band.
Although the festival did miss it attendance estimate, Churchill Downs Entertainment president Steve Sexton said in a new release that the company plans to stage HullabaLou 2 next year at Churchill Downs.
Details of an on-site research indicated that 99 percent of fans would recommend HullabaLou to a friend; 70 percent said they would return next year and 28 percent said they might attend next year. Most of the survey takers said that their decision to attend next year would depend on the artist lineup and the weather.
Lets hope next year we don't have record heat, which I am sure kept some people away. Photos and videos from the event are available at www.hullabaloufest.com.
