by, Lesa Seibert, President, Xstreme Media
In this four-part series, we are going to look at the costs of multimedia and how they can be affordable for Small Businesses and Non-Profits alike.
The second component is the design and production of the piece itself. This part typcially requires less guesswork in terms of defining the cost. The cost per minute of production depends on parameters such as the complexity of the animation, the length of the video and the quality of the design agency selected. This also involves is this going to be a highly produced piece or a more grass roots simple piece.
The third component is client revisions. The more you revise the more it costs. This lends itself to the fact that you must be prepared when you are ready to start work. Have a clear focus in mind, a script that has been proofed (if necessary) and a decided target market for your piece.
So after reading this you wonder why you should consider them if they are costly? Are they effective?
Next week we will explore how to cut costs on multimedia productions.
In this four-part series, we are going to look at the costs of multimedia and how they can be affordable for Small Businesses and Non-Profits alike.
Components That Affect Cost
First, we need to understand the components of professional multimedia production which include:- creative development
- actual production
- and various revisions.
The second component is the design and production of the piece itself. This part typcially requires less guesswork in terms of defining the cost. The cost per minute of production depends on parameters such as the complexity of the animation, the length of the video and the quality of the design agency selected. This also involves is this going to be a highly produced piece or a more grass roots simple piece.
The third component is client revisions. The more you revise the more it costs. This lends itself to the fact that you must be prepared when you are ready to start work. Have a clear focus in mind, a script that has been proofed (if necessary) and a decided target market for your piece.
So after reading this you wonder why you should consider them if they are costly? Are they effective?
Next week we will explore how to cut costs on multimedia productions.