by, Lesa Seibert, President, Xstreme Media
E-commerce sales tactics are any business strategy, technological tool or operational procedure that is implemented to generate sales conversions. Exploring new sales tactics and evaluating the ones you have in place sometimes get overlooked but should be frequent part of your overall plan. Over the next five weeks, we are going to look at five tactics that are worth a look and how you can make each one work for your e-commerce business.
Last week we looked at using Affiliate Programs to drive traffic for e-commerce. This week we are going to explore Loyalty and Rewards programs.
A prime example is Netflix, which has built a community of millions of loyal customers who receive a variety of customized services through different levels of memberships. Even though you aren't Netflix, you can still make an impact through loyalty and rewards programs. The key is to let you customers know that you value their business and then to show them through special personalized services. Examples of these personalized services can include discounts for returning shoppers on orders of multiple items, providing coupons for referrals, reduced shipping charges for qualified customers or creating a point system to reward frequent buyers (when the achieve a certain point level, they get $$ off or a free item, etc.).
Some e-commerce platforms that support loyalty programs can be expensive (from $500 to $1,000 per month), but some offer less expensive options such as customer only sales and customer only coupon codes. Creating loyalty and rewards programs are a great way to show your customers you appreciate their business and build a longstanding relationship with them.
Next week, we will look at User Reviews and Product Ratings.
E-commerce sales tactics are any business strategy, technological tool or operational procedure that is implemented to generate sales conversions. Exploring new sales tactics and evaluating the ones you have in place sometimes get overlooked but should be frequent part of your overall plan. Over the next five weeks, we are going to look at five tactics that are worth a look and how you can make each one work for your e-commerce business.
Last week we looked at using Affiliate Programs to drive traffic for e-commerce. This week we are going to explore Loyalty and Rewards programs.
Loyalty and Rewards Programs
Loyalty works both ways. The most effective way to keep customers coming back to your site is by instilling in them the same sense of loyalty that you hope to get in return. Developing reward programs to encourage shoppers to come back to your website can be an easy process with unlimited returns for you, the website owner.A prime example is Netflix, which has built a community of millions of loyal customers who receive a variety of customized services through different levels of memberships. Even though you aren't Netflix, you can still make an impact through loyalty and rewards programs. The key is to let you customers know that you value their business and then to show them through special personalized services. Examples of these personalized services can include discounts for returning shoppers on orders of multiple items, providing coupons for referrals, reduced shipping charges for qualified customers or creating a point system to reward frequent buyers (when the achieve a certain point level, they get $$ off or a free item, etc.).
Some e-commerce platforms that support loyalty programs can be expensive (from $500 to $1,000 per month), but some offer less expensive options such as customer only sales and customer only coupon codes. Creating loyalty and rewards programs are a great way to show your customers you appreciate their business and build a longstanding relationship with them.
Next week, we will look at User Reviews and Product Ratings.
