by, Lesa Seibert, President, Xstreme Media
With the decline of traditional advertising like television and print, it is getting harder and harder to find effective ways to attract consumer attention. As a result, more and more businesses are moving marketing dollars toward online marketing and social networking tools. We have a video on the power of social media on our Xstreme Social home page, which I recommend you take 5 minutes and watch. One of those, Facebook, can be a high-effective, virtually cost-free solution.
With the decline of traditional advertising like television and print, it is getting harder and harder to find effective ways to attract consumer attention. As a result, more and more businesses are moving marketing dollars toward online marketing and social networking tools. We have a video on the power of social media on our Xstreme Social home page, which I recommend you take 5 minutes and watch. One of those, Facebook, can be a high-effective, virtually cost-free solution.
Three Ways Facebook Can Help Your Business
- Facebook is a great way to interact with your consumers. One of the easiest and best ways to interact with consumers on Facebook is to launch a Fan Page. It not only gives user a place to talk about your products but it also lets you communicate important information, specials and start open conversations with consumers. Fan pages are also very cost-effective. You could spend millions to talk to your consumers via traditional advertising online and offline and with direct mail you are likely to spend thousands of dollars to send uninvited messages to your consumers. With Facebook, all of these costs vanish. The service is Free. An excellent example of a Facebook Fan Page, and one of the largest, is the one that belongs to Coca-Cola.
