by, Lesa Seibert, President, Xstreme Media
Finding a base audience on social networks is fairly easy as users are inclined to test you out on social media, so they are not afraid of becoming a fan or following an account out of sheer curiosity. Keeping that audience once you have them is the hard part.
Remember that social media is largely about entertainment - you must mix things up to keep your account fresh and relevant to your audience. Facebook allows for the inclusion of video, audio and photos on updates - take advantage of that. If you are using Twitter, try to provide links to various forms of media. Don't be afraid to promote content other than your own. If you think that something would be of interest to your followers/fans, then post it. That sets you up as an expert in your field and will keep them coming back. Keep in mind, you don't want to promote the competition, but occasional tidbits from other industry sources or just entertaining content will keep users engaged and position you as as a participant and not a pusher.
Net week we will look at how to customize tiny URLs.
Finding a base audience on social networks is fairly easy as users are inclined to test you out on social media, so they are not afraid of becoming a fan or following an account out of sheer curiosity. Keeping that audience once you have them is the hard part.
Remember that social media is largely about entertainment - you must mix things up to keep your account fresh and relevant to your audience. Facebook allows for the inclusion of video, audio and photos on updates - take advantage of that. If you are using Twitter, try to provide links to various forms of media. Don't be afraid to promote content other than your own. If you think that something would be of interest to your followers/fans, then post it. That sets you up as an expert in your field and will keep them coming back. Keep in mind, you don't want to promote the competition, but occasional tidbits from other industry sources or just entertaining content will keep users engaged and position you as as a participant and not a pusher.
Net week we will look at how to customize tiny URLs.