by, Lesa Seibert, President, Xstreme Media
The whole purpose of social media is to socialize and connect, right? For marketers and business owners, the opportunity of having your content shared throughout the social media world is very exciting. Never before have business owners and marketers had easier access to this kind of word-of-mouth marketing channels. But to be totally successful at it, you must find the influencers, the "big fish".
One of the best tools around is WeFollow.com. On there you can search keywords and find the "biggest fish" in Twitter's pond. And you can bet that if they are influential on Twitter, they will have siginifcant influence on other online networks as well. Your challenge is to get their attention. To do this you mus spend some time researching ad finding what will make them introduce your business and or your product(s) to their audience. Once you do that, you are good to go.
Next week we will look at how to ask questions and react to your customers, clients and fans on social media.
The whole purpose of social media is to socialize and connect, right? For marketers and business owners, the opportunity of having your content shared throughout the social media world is very exciting. Never before have business owners and marketers had easier access to this kind of word-of-mouth marketing channels. But to be totally successful at it, you must find the influencers, the "big fish".
One of the best tools around is WeFollow.com. On there you can search keywords and find the "biggest fish" in Twitter's pond. And you can bet that if they are influential on Twitter, they will have siginifcant influence on other online networks as well. Your challenge is to get their attention. To do this you mus spend some time researching ad finding what will make them introduce your business and or your product(s) to their audience. Once you do that, you are good to go.
Next week we will look at how to ask questions and react to your customers, clients and fans on social media.
