by, Lesa Seibert, President, Xstreme Media
The inherit nature of a community is to communicate. To facilitate this behavior among your fans, customers, etc., you need to ask questions about the community, your products or services, developments they would like to see, etc. Social media sites empower even the least tech-savvy users to have their voices heard online and they are eager share. But, be prepared, because you might hear some things you don't like.
When users connect with businesses online they expect you to connect back. Social sites can be a hot bed for customer service, both good and bad. So, if you don't react, you run the risk of losing control and as we all know, bad news spreads just a quickly or quicker than good news.
Your online strategy needs to include one-on-one interaction. Regularly check Twitter for "@YourUserName" messages and direct messages. TweetBeep is a service that will notify you via e-mail whenever your business, brand, name, or any selected keyword is mentioned on Twitter. You should also regularly scan your Facebook wall for messages from consumers. When you find some feedback, pay it close, quick attention. Do keep in mind that some people simply cannot be pleased. Don't be drug into a constant back-and-forth as this can make you look uncaring. You are in business because you believe in your products or your services and your brand along with the value provided to consumers. Be accommodating but stick to your guns.
Nest week we are going to look at giveing fans the inside scoop.
The inherit nature of a community is to communicate. To facilitate this behavior among your fans, customers, etc., you need to ask questions about the community, your products or services, developments they would like to see, etc. Social media sites empower even the least tech-savvy users to have their voices heard online and they are eager share. But, be prepared, because you might hear some things you don't like.
When users connect with businesses online they expect you to connect back. Social sites can be a hot bed for customer service, both good and bad. So, if you don't react, you run the risk of losing control and as we all know, bad news spreads just a quickly or quicker than good news.
Your online strategy needs to include one-on-one interaction. Regularly check Twitter for "@YourUserName" messages and direct messages. TweetBeep is a service that will notify you via e-mail whenever your business, brand, name, or any selected keyword is mentioned on Twitter. You should also regularly scan your Facebook wall for messages from consumers. When you find some feedback, pay it close, quick attention. Do keep in mind that some people simply cannot be pleased. Don't be drug into a constant back-and-forth as this can make you look uncaring. You are in business because you believe in your products or your services and your brand along with the value provided to consumers. Be accommodating but stick to your guns.
Nest week we are going to look at giveing fans the inside scoop.
