by, Lesa Seibert, President, Xstreme Media
One of the best content offerings that any business an provide on a social network is something exclusive. Inside information makes fans a followers feel important - a feeling they will share with their friends. This can be as simple as giving them access to content not yet available on your website, an exclusive discount or promotional code, or some breaking news. This falls under "providing value" and stands out as one of the best ways to get and maintain a loyal following.
If you simply provide the same thing that can be found on your website, you are not adding to the community. There is little motivation for a user to stay connected with your business this way, much less share what you have to offer with their friends.
The reality of social media is that your business is already involved, regardless of whether you have a profile on any social network or not. Consumers are using social media and sharing opinions, success stories, problems, etc., and those posts could be about your business.
Take a proactive approach to social media for your business. Get involved the way you want to and take control of your presence on these networks.
One of the best content offerings that any business an provide on a social network is something exclusive. Inside information makes fans a followers feel important - a feeling they will share with their friends. This can be as simple as giving them access to content not yet available on your website, an exclusive discount or promotional code, or some breaking news. This falls under "providing value" and stands out as one of the best ways to get and maintain a loyal following.
If you simply provide the same thing that can be found on your website, you are not adding to the community. There is little motivation for a user to stay connected with your business this way, much less share what you have to offer with their friends.
The reality of social media is that your business is already involved, regardless of whether you have a profile on any social network or not. Consumers are using social media and sharing opinions, success stories, problems, etc., and those posts could be about your business.
Take a proactive approach to social media for your business. Get involved the way you want to and take control of your presence on these networks.
