by, Lesa Seibert, President, Xstreme Media
So do you have Google or Yahoo! PPC (Pay Per Click) campaign that is not performing the way you want? Chances are you aren't up to date on how to properly set up a campaign. The most common mistake that companies make when trying to manage their own Pay Per Click (PPC) campaign is the lack of understanding of the Google Quality Score or the Yahoo! Quality Index.
The Google Quality Score is a number from 1 to 10 assigned to your campaign based on how well your keywords relate to your ad text and landing pages. The higher your Quality Score is the higher your ads can be ranked in position for less cost. In Google, any keyword with a Quality Score of 6 or below is considered low. The goal for Pay Per Click advertisers is to achieve a higher Quality Score, which sometimes means making large changes in your campaign in a short time. But, you must be careful as if this is not done correctly it can actually decrease your Quality Score. Through trial and error and research, we are providing some of the best ways that Internet professionals are suggesting to restructure and optimize your Pay Per Click account without sacrificing your score.
Want to know how? Join us next week for Tip #1 - Don't be in a hurry.
So do you have Google or Yahoo! PPC (Pay Per Click) campaign that is not performing the way you want? Chances are you aren't up to date on how to properly set up a campaign. The most common mistake that companies make when trying to manage their own Pay Per Click (PPC) campaign is the lack of understanding of the Google Quality Score or the Yahoo! Quality Index.
The Google Quality Score is a number from 1 to 10 assigned to your campaign based on how well your keywords relate to your ad text and landing pages. The higher your Quality Score is the higher your ads can be ranked in position for less cost. In Google, any keyword with a Quality Score of 6 or below is considered low. The goal for Pay Per Click advertisers is to achieve a higher Quality Score, which sometimes means making large changes in your campaign in a short time. But, you must be careful as if this is not done correctly it can actually decrease your Quality Score. Through trial and error and research, we are providing some of the best ways that Internet professionals are suggesting to restructure and optimize your Pay Per Click account without sacrificing your score.
Want to know how? Join us next week for Tip #1 - Don't be in a hurry.
