by, Lesa Seibert, President, Xstreme Media
Every trend in 2011 will be building toward the increasing socialization and mobilization of the Web. Users increasingly rely on social networks to connect with each other and with businesses, and that trend is quickly gaining momentum. Also growing are user's dependence on mobile devices and applications. This means that to succeed in business in 2011, a business must not only be social but also mobile to be a part.
Your website is now not only about disseminating information, but it is about connecting with clients and customers. You must be able to move in a direction that makes the website the hub of connectivity. Because consumers are becoming more socially mobile every day, businesses have to recognize that it is going to be more about personal connectivity than anything else in the future.
So, businesses must engage consumers the way they expect to be engaged in 2011. Through social networks and also on mobile devices. The two most important things a business can do in the next year are to provide content that can be found and shared on social networks, such as video and user-generated content, and to ensure that it is optimized for mobile consumption.
The rest of the story next week.
Every trend in 2011 will be building toward the increasing socialization and mobilization of the Web. Users increasingly rely on social networks to connect with each other and with businesses, and that trend is quickly gaining momentum. Also growing are user's dependence on mobile devices and applications. This means that to succeed in business in 2011, a business must not only be social but also mobile to be a part.
Your website is now not only about disseminating information, but it is about connecting with clients and customers. You must be able to move in a direction that makes the website the hub of connectivity. Because consumers are becoming more socially mobile every day, businesses have to recognize that it is going to be more about personal connectivity than anything else in the future.
So, businesses must engage consumers the way they expect to be engaged in 2011. Through social networks and also on mobile devices. The two most important things a business can do in the next year are to provide content that can be found and shared on social networks, such as video and user-generated content, and to ensure that it is optimized for mobile consumption.
The rest of the story next week.