by, Lesa Seibert, President, Xstreme Media
As we have talked about over the last few weeks, businesses need to build their strategies in 2011 around content creation and distribution. As a business owner, you need to devise a content strategy that will enable them to build a following on social networks and make their brand or their business available anytime and anywhere to accommodate for mobile.
We discussed that optimizing your website without a lot of Flash on the front end is the best way to optimize it for SEO and visitors. You need to make sure to keep in mind that it is very important to get across the purpose and goals of your business the shortest amount of time possible all while making sure to emphasize the physical location of the business as well as other information that is vital for the consumer on the go. One in four searchers will have local intent - when a searcher is looking for your business at 6pm, they not only want to know the location but the hours of operation.
Mobile and social have become channels for reaching customers as much as websites. Real time search, simpler website designs, engaging content and online advertising promotions are key to staying on top. In 2011, there are multiple touch points for a client and if you aren't in all of them you are missing out.
The biggest challenge for businesses adapting to the social mobilization trend in 2011 will be about keeping it simple, and avoiding complexities. But remember, don't do everything at once. First, make sure your website is optimized and sends the message you want to deliver. Then, and only then, get on social and mobile.
As we have talked about over the last few weeks, businesses need to build their strategies in 2011 around content creation and distribution. As a business owner, you need to devise a content strategy that will enable them to build a following on social networks and make their brand or their business available anytime and anywhere to accommodate for mobile.
We discussed that optimizing your website without a lot of Flash on the front end is the best way to optimize it for SEO and visitors. You need to make sure to keep in mind that it is very important to get across the purpose and goals of your business the shortest amount of time possible all while making sure to emphasize the physical location of the business as well as other information that is vital for the consumer on the go. One in four searchers will have local intent - when a searcher is looking for your business at 6pm, they not only want to know the location but the hours of operation.
Mobile and social have become channels for reaching customers as much as websites. Real time search, simpler website designs, engaging content and online advertising promotions are key to staying on top. In 2011, there are multiple touch points for a client and if you aren't in all of them you are missing out.
The biggest challenge for businesses adapting to the social mobilization trend in 2011 will be about keeping it simple, and avoiding complexities. But remember, don't do everything at once. First, make sure your website is optimized and sends the message you want to deliver. Then, and only then, get on social and mobile.
