Facebook Pages
If your business does not have a presence on Facebook yet, drop everything you’re doing and go set up a Facebook Page. If you already have a Facebook Page for your business, perhaps you could be getting a little more out of it. Some of the basic rules of thumb include the following:
- Set goals for your Facebook page and monitor your progress
- Make your page interesting and informative, and update it as often as you can; remember to post things that are informative to Page Fans - it's not all about you
- Promote your Facebook page on your business website and elsewhere; add a Find us on Facebook button wherever you can
- Reward your Facebook Fans with discounts and special promotions
- Create a Facebook user group that will be of interest/useful to your audience
- Join other Facebook user groups that pertain to your industry or niche
- Take advantage of Facebook’s tools; track your success with Facebook analytics
Facebook Places
Facebook has a new location-based check-in service called Places. Businesses can add a Facebook Place to their Facebook Page, or the two can be combined. The result of either option is getting your company’s address, map, phone number and other data in front of Facebook’s massive user network and giving them a way to share the information with friends.
Facebook Places is also built directly into the advertising platform, and registered businesses can target their ads with very specific information such as location. Ads can be bought on a pay-per-click basis, and more information is below.
Next week we will look at Facebook ads.
