by, Lesa Seibert, President, Xstreme Media

Facebook Ads
Facebook will generate about half of the projected $1.68 billion spent on U.S. advertising on social networks this year, and some companies are said to be spending about $20,000 per day advertising on the site. If you have not looked at Facebook ads for your own business, it might be worth investigating. Below are some tips to help you get started:

  • Be as specific as possible with your keywords and demographic selections
  • Use compelling images, titles and copy in your ads
  • Make your ads as interactive and engaging as you can
  • Frequently update and refresh the images and copy for better results
  • Be vigilant about testing your ads and monitoring the results
  • Bid high to get your ads approved faster by Facebook
  • Start with CPC (Cost Per Click) ads if you have a very small budget, otherwise CPM (Cost Per Impression) is the better bet
  • Use Facebook Ads Manager, which can be downloaded and installed on Firefox

Whether it is through a paid advertising campaign or some basic social media marketing, using Facebook’s incredible platform to help grow your business should by now be a strategy used in some capacity by every business and web professional.