by, Lesa Seibert, President, Xstreme Media

The key part of this series is to show you that online videos are one part of an online marketing campaign.  You should already have your marketing plan determined and know how it will be leveraged across all of the various parts of your online strategy.  You also should have a Facebook Page and a Twitter account as well as a website and a blog.  A few more tips for you are:
  1. Set up accounts and channels with all of the major video-sharing sites.  YouTube is the most popular, but you should also have accounts on sites such as Vimeo, Google, Metacafe and Dailymotion.
  2. Customize your channel to keep the look and feel as professional as possible.  Keep your background .jpg as simple and uncluttered as possible.
  3. Connect all of your sites together.  Provide links to your Facebook and Twitter pages through your YouTube channel and vice versa.  Facebook has an app that helps you embed your videos on your page and you can also create custom pages to host your videos on Facebook.
  4. Upload your videos.  You can use YouTube's uploader, but if you are putting your video on several sites, TubeMogul offers a great service that will let you put your videos to all the major video-sharing sites and also provides analytis for them.
  5. Make sure people can share your videos by clearly providing links.
  6. Promote your videos.  Tweet about them, blog about them, let your Facebook friends know about them, etc.  If you can, pay for advertising space on the Web.
Have fun with videos and watch how successful they can be in promoting your brand and your company.