by, Lesa Seibert, President, Xstreme Media
Optimizing for local search is an ongoing process that will required marketers to stay on top of the latest developments by both mainstream and vertical search sites and enhance their listings accordingly. As far as Google Places is concerned, teh first step after claiming and verifying your locations is to enhance your profiles bu building out the listings with comprehensive information, including pictures and videos. Companies can even add unique coupons to their listings that provide incentive to customers and helps with tracking.
One of the most critical points is the category that is associated with the business. Choosing the right one helps to ensure that your locations show up for the right search terms. The more complete your profile, the more trusted it becomes by both Google and the consumer. If you still don't show up for your priority local search terms, consider advertising in the map results using Google AdWords Local Ad Extensions pay-per-click services or through Google Places Tags for a flat fee of $25 per month. Neither of these options will push your listings into the top 10, but they will help your listing get a bit more exposure in the Google Maps result pages.
Next week we will look at more ways to use Local Search for your business.
Optimizing for local search is an ongoing process that will required marketers to stay on top of the latest developments by both mainstream and vertical search sites and enhance their listings accordingly. As far as Google Places is concerned, teh first step after claiming and verifying your locations is to enhance your profiles bu building out the listings with comprehensive information, including pictures and videos. Companies can even add unique coupons to their listings that provide incentive to customers and helps with tracking.
One of the most critical points is the category that is associated with the business. Choosing the right one helps to ensure that your locations show up for the right search terms. The more complete your profile, the more trusted it becomes by both Google and the consumer. If you still don't show up for your priority local search terms, consider advertising in the map results using Google AdWords Local Ad Extensions pay-per-click services or through Google Places Tags for a flat fee of $25 per month. Neither of these options will push your listings into the top 10, but they will help your listing get a bit more exposure in the Google Maps result pages.
Next week we will look at more ways to use Local Search for your business.