by, Lesa Seibert, President, Xstreme Media
Take chances with your local presence by incentivizing consumer actions through mobile applications like Twitter. If you didn't know, Twitter supports more than 800 million search queries per day, more than twice that of Yahoo! and Bing combined. Many of these searches have local intent and can be leveraged for both branding and direct response. You can use it to search for business or trending discussions on the services your company provides. http://search.twitter.com.
Your business should also consider location-based mobile applications like Foursquare and similar services like Double Dutch, as they offer companies the opportunity to tap into users' geographic locations. Companies can use that information to deliver offers and information for nearby businesses and points of interest. You can even use these social apps to power loyalty programs, providing incentive for both social and financial transactions, like Tasti D-Lite.
Local Search Marketing takes consistent care, maintenance and optimization but it can increase online traffic along with offline sales at your locations. Make sure to continually update your listings across the Web as keeping your information up to date is the key to establishing credibility with the search engines.
Take chances with your local presence by incentivizing consumer actions through mobile applications like Twitter. If you didn't know, Twitter supports more than 800 million search queries per day, more than twice that of Yahoo! and Bing combined. Many of these searches have local intent and can be leveraged for both branding and direct response. You can use it to search for business or trending discussions on the services your company provides. http://search.twitter.com.
Your business should also consider location-based mobile applications like Foursquare and similar services like Double Dutch, as they offer companies the opportunity to tap into users' geographic locations. Companies can use that information to deliver offers and information for nearby businesses and points of interest. You can even use these social apps to power loyalty programs, providing incentive for both social and financial transactions, like Tasti D-Lite.
Local Search Marketing takes consistent care, maintenance and optimization but it can increase online traffic along with offline sales at your locations. Make sure to continually update your listings across the Web as keeping your information up to date is the key to establishing credibility with the search engines.
