by, Lesa Seibert, President, Xstreme Media
While you always hear lots about Facebook and Twitter, you don't hear as much about LinkedIn. If business professionals are your target market, then LinkedIn is the most powerful of the 3 major social platforms for that demographic.
LinkedIn boasts more than 80 million professionals from over 200 countries. The demographic of LinkedIn members is:
Don't Wait for Potential Prospects to Come to You
Even though LinkedIn has over 80 million members, few consistently get clients from the platform. Most members have a basic profile and a few connections. They are not actively seeking prospects, strategic partners or referral sources. As a small business owner, your top priority should be to get new clients. The only way to do this is to go out and search for those who can be your best customers and those who can refer business. You will most likely find them on LinkedIn. Build your connections with the best and brightest and a trickle-down effect can bring new connections and new business.
Next week we will look at the multiple ways to engage with others on LinkedIn.
While you always hear lots about Facebook and Twitter, you don't hear as much about LinkedIn. If business professionals are your target market, then LinkedIn is the most powerful of the 3 major social platforms for that demographic.
LinkedIn boasts more than 80 million professionals from over 200 countries. The demographic of LinkedIn members is:
- 80 percent have bachelor or graduate degrees
- the average household income is $108K
- more than 20% of members are senior level executives
- more than 60% are the decision maker in their company
Don't Wait for Potential Prospects to Come to You
Even though LinkedIn has over 80 million members, few consistently get clients from the platform. Most members have a basic profile and a few connections. They are not actively seeking prospects, strategic partners or referral sources. As a small business owner, your top priority should be to get new clients. The only way to do this is to go out and search for those who can be your best customers and those who can refer business. You will most likely find them on LinkedIn. Build your connections with the best and brightest and a trickle-down effect can bring new connections and new business.
Next week we will look at the multiple ways to engage with others on LinkedIn.