by, Lesa Seibert, President, Xstreme Media
Like a songwriter, whose goal is to get their point across in as few words as possible, so is the goal of the blog writer. Whenever a blog post is complete, go back and remove as many words as possible without changing the meaning of the content. A very common mistake is the over-use of "you" and "your". It is sometimes unavoidable but too much can ruin even the best sentence. For example:
Example 1 - To ensure a good business blog, you want to make it easy to read so you can convey the appropriate
message to your target audience.
Example 2 - A good business blog is easy to read while still conveying the appropriate message to its target audience.
By removing a few unnecessary words and with a little restructuring, Example 2 is easier to read and shorter than Example 1.
Another thing to remember when writing a blog is to get to the point quickly. You should put the main points of the blog at the top of the post and work down. Business blog readers don't have much time, so they want the information quickly. Putting the main points first also helps with search engines because they index from the top down. You can also use introductions, but keep them short and include the main focus in the intro.
Like a songwriter, whose goal is to get their point across in as few words as possible, so is the goal of the blog writer. Whenever a blog post is complete, go back and remove as many words as possible without changing the meaning of the content. A very common mistake is the over-use of "you" and "your". It is sometimes unavoidable but too much can ruin even the best sentence. For example:
Example 1 - To ensure a good business blog, you want to make it easy to read so you can convey the appropriate
message to your target audience.
Example 2 - A good business blog is easy to read while still conveying the appropriate message to its target audience.
By removing a few unnecessary words and with a little restructuring, Example 2 is easier to read and shorter than Example 1.
Another thing to remember when writing a blog is to get to the point quickly. You should put the main points of the blog at the top of the post and work down. Business blog readers don't have much time, so they want the information quickly. Putting the main points first also helps with search engines because they index from the top down. You can also use introductions, but keep them short and include the main focus in the intro.
