by, Lesa Seibert, President, Xstreme Media
The last piece to consider when writing a business blog is to use citations. Blogging is quickly being accepted as legitimate journalism so it needs to be treated that way. This means proper citation of facts, figures, sources and related stories. This will reinforce the legitimacy of your business blog.
When trying to get ranked by search engines, speed is a factor. So, while being the first to publish a post might result in a surge of clicks, what is most important is quality. Google's latest update stresses the importance of quality content. Taking a few extra minutes to ensure accuracy will have more important long-term effects.
In writing business blogs, remember that the target audience is looking for facts, informatio and actionable advice. Provide the audience reasons to trust your blog and they will come back, link to your posts, share the content and help establish your business as an industry leader.
The last piece to consider when writing a business blog is to use citations. Blogging is quickly being accepted as legitimate journalism so it needs to be treated that way. This means proper citation of facts, figures, sources and related stories. This will reinforce the legitimacy of your business blog.
When trying to get ranked by search engines, speed is a factor. So, while being the first to publish a post might result in a surge of clicks, what is most important is quality. Google's latest update stresses the importance of quality content. Taking a few extra minutes to ensure accuracy will have more important long-term effects.
In writing business blogs, remember that the target audience is looking for facts, informatio and actionable advice. Provide the audience reasons to trust your blog and they will come back, link to your posts, share the content and help establish your business as an industry leader.
