by, Lesa Seibert, President, Xstreme Media
Your website can quickly suffer SEO irrelevance, particularly if you rely on more edgy content development strategies. The best tool available to ensure site relevance is provided by Google in its Webmaster Tools product. With it you can see what Google considers the most common keywords on your site. This information can be used to optimize content and ensure it is focused around a central theme. The tool will also reveal if the content is actually relevant, it Google's eyes, to your website and its objective. Another option to achieve the same result is to develop a tag cloud to determine the relevance to the keyword target of the page.
One of the major mistakes to those who are not familiar or trained in SEO (search engine optimization) is the failure to realize that it is a process that requires building upon incremental improvements over time to move up in the rankings. The Google Webmaster Tools provides insights into the number of impressions you are receiving (pages displayed) vs. the number of clicks (people clicked on links on the page or navigation links). This might tell you that it's time to improve the quality of titles and descriptions.
Setting up regular monthly reviews of crawl errors, relevancy assessments and ranking reports will help you increase the ranking of your site. Some of these things can be done on your own, but some can require a professional SEO firm.
Your website can quickly suffer SEO irrelevance, particularly if you rely on more edgy content development strategies. The best tool available to ensure site relevance is provided by Google in its Webmaster Tools product. With it you can see what Google considers the most common keywords on your site. This information can be used to optimize content and ensure it is focused around a central theme. The tool will also reveal if the content is actually relevant, it Google's eyes, to your website and its objective. Another option to achieve the same result is to develop a tag cloud to determine the relevance to the keyword target of the page.
One of the major mistakes to those who are not familiar or trained in SEO (search engine optimization) is the failure to realize that it is a process that requires building upon incremental improvements over time to move up in the rankings. The Google Webmaster Tools provides insights into the number of impressions you are receiving (pages displayed) vs. the number of clicks (people clicked on links on the page or navigation links). This might tell you that it's time to improve the quality of titles and descriptions.
Setting up regular monthly reviews of crawl errors, relevancy assessments and ranking reports will help you increase the ranking of your site. Some of these things can be done on your own, but some can require a professional SEO firm.
