This month, LinkedIn announced a new look for its Company Pages. From a usability perspective, this release is an effort to bring a better experience to LinkedIn members. But what does the rollout mean for marketers? Mike Grishaver, Product Management & Monetization at LinkedIn, said, “this change means a more powerful way to build relationships with your target audience on LinkedIn.” With an emphasis on visual and relevant content, LinkedIn’s new Company Pages will now give businesses a more complete set of tools to do effective marketing.
Why should you care about marketing on LinkedIn? We will let the facts speak for themselves. LinkedIn has over 161 million registered users in over 200 countries and territories. There are more than two million companies with LinkedIn Company Pages. Professionals are signing up at a rate of approximately two new members per second, which makes LinkedIn the world’s largest professional social network.
LinkedIn Company Pages will get a refreshing design makeover. Keep in mind that the changes we will show you will affect only the design of your Company Page. No new features have been added; just the look, feel, and the way you navigate is a little different. You still have complete access to your Overview, Careers, Products, and Insights pages, so make sure you’re taking advantage of them!
Check back to see more exciting updates to your LinkedIn Company Pages.
