Is your company on Facebook, Twitter and Google+? If so, you know that you have the ability to customize your cover, background, or banner images to show off your company’s personality. You also know that the current LinkedIn Company Pages do not allow for you to include this type of customization. Now, with LinkedIn’s new updates, you have the ability to add a cover-style image that represents your company/brand at the top of your Overview page. Take a look at HubSpot as an example:
When you post a company update on the new page, you will notice that it has a much different feel. LinkedIn advises you to, “Share an article, ask a question, or post a special offer to interested LinkedIn members.” Previously, this space was occupied by a blank box with no guidance.
With the new page layout, the content targeting feature will be much more highlighted. You will the have the ability to share with a “targeted audience” or “all followers,” depending on what type of post it is and whom you are targeting. When you click the “targeted audience” option, a box will pop up and go into detail based on company size, industry, function, seniority, or geography. These options will be available for employees or non-employees, depending on who you’re trying to reach. When you begin clicking on options, you will see exactly how many people you are choosing to target with your post. While this is not a new feature, it was somewhat hidden before and not many users knew about it (or how to use it).
Check back next week for more exciting LinkedIn Company Page changes.
