So what is the best content to put on your blog? Write what you know. The best bloggers really know their topics or have someone write it for them. Everyone is an expert in something, so use your blog to set you or your company up as an expert in your business. Some great ways to generate blog ideas include:
- Look at FAQs both on your own website and the websites of competitors. Providing answers to common questions can produce interesting, informative content for the reader and have huge SEO benefits.
- Do looks back and looks ahead. What was going on in your industry a decade ago and how it has changed can be very interesting. You can also take a further step to say what's next.
- Posts that relate to the seasons can be effective. Changing seasons effect everything we do, including business cycles, shopping trends, etc. Examples of posts can be "how to winterize your pipes", when to change our furnace filter, best times to purchase computers and TVs, etc.
- Look for trending topics on Twitter as well as 'liked' posts on Facebook.
- Sometimes major news stories can be applied to a business or industry.
- Articles in trade publications can trigger ideas.
Another way to provide great content is to look at having other experts contribute. While you may be an expert in your field, it never hurts to look to other industry authorities that are not direct competitors. You can interview other people in the industry, which provides them exposure and they might return the favor. Have the CEO or President write a post once a month, if they don't already, to make customers feel secure in the company they have trusted with their business.
Search engines love fresh, varied content on your website and the best way to get it there is a blog. In our next installment, we will look at types of content and what to do to increase the visibility of your blog.
