Recently,  500 small businesses were surveyed that have mobile websites and apps, and 81% said both are equally important!  Here are the highlights:

Mobile website versus mobile app:

  • Value. 61% said an app provided a better return on investment.
  • Customer preference. 81% said customers preferred the app to the mobile website.
  • New customer generation. 75% said app was better for customer generation.
  • Repeat business. 86% said app was better for creating repeat customers.
  • Usage. 61% said app was used more often.

The app pretty clearly has the edge in the opinion of most small business owners. But that doesn’t mean that apps are right for everyone. The infographic found at the right contains the rest of our findings, and a wealth of information for small businesses considering “going mobile.”