by Lesa Seibert, President, Xstreme Media
Your company probably is not ready for video advertising, but it is certainly ready for you. It can be intimdating as Vizi Zigler, President of NBC Universal once said, "Trying to understand online video is like taking a Polaroid of a moving train. It's a blur." It is a fast-moving opportunity, but one that you can tame.
Proponents of video advertising believe video advertising is the future of content. According to comScore, video is larger than search with 33 billion video views versus 15 billion searches per month. US consumers watch an average of 12.71 hours of video per month. eMarket notes that by 2013 it be a $4 billion market.
Online video advertising provides a targeted, measurable and real-time means to drive important performance metrics: impressions, video starts, completions and acutal conversions. Some video advertising networks you might consider are:
Google: Google's YouTube is the second largest search engine next to Google itself. You can also participate in Google's InVideo ads and on the Google Content Network. Clcik-to-play video ads are also available along with Google Gadget Ads.
YuMe: This video advertising network uses it's ad management platform, ACE, to give publishers and advertisers teh ability to identify, calssify and track content. It is the first cross-platform ad solution with the ability to server multiple ad formats and placements through a single, unified system.
SpotXchange: Performance based video advertising. They offer traditional video overlays, video banners and pre-roll and pre-game video ads accompanied by baner ads.
VidShout: Advertisers can create videos by uploading images or their own videos, add taglines, choose music, upload voice files and include transition effects, then automate the development of landing pages and syndicate the video on more than 60 sites all while getting activity and lead reports.
Your company probably is not ready for video advertising, but it is certainly ready for you. It can be intimdating as Vizi Zigler, President of NBC Universal once said, "Trying to understand online video is like taking a Polaroid of a moving train. It's a blur." It is a fast-moving opportunity, but one that you can tame.
Proponents of video advertising believe video advertising is the future of content. According to comScore, video is larger than search with 33 billion video views versus 15 billion searches per month. US consumers watch an average of 12.71 hours of video per month. eMarket notes that by 2013 it be a $4 billion market.
Online video advertising provides a targeted, measurable and real-time means to drive important performance metrics: impressions, video starts, completions and acutal conversions. Some video advertising networks you might consider are:
Google: Google's YouTube is the second largest search engine next to Google itself. You can also participate in Google's InVideo ads and on the Google Content Network. Clcik-to-play video ads are also available along with Google Gadget Ads.
YuMe: This video advertising network uses it's ad management platform, ACE, to give publishers and advertisers teh ability to identify, calssify and track content. It is the first cross-platform ad solution with the ability to server multiple ad formats and placements through a single, unified system.
SpotXchange: Performance based video advertising. They offer traditional video overlays, video banners and pre-roll and pre-game video ads accompanied by baner ads.
VidShout: Advertisers can create videos by uploading images or their own videos, add taglines, choose music, upload voice files and include transition effects, then automate the development of landing pages and syndicate the video on more than 60 sites all while getting activity and lead reports.
