SEO investments makes sense for any company that sells to end consumers, but some business models lend themselves particularly well to large-scale SEO investments. Here we’re going to highlight a few scenarios that make great candidates SEO investment.
Scratch that Niche
Niche companies that don’t use SEO are missing out on a large segment of people searching for their services. Ranking for niche terms is easier than large-scale searches, and if adequately tapped, search quantity is usually sufficient to fill a sales funnel by capturing qualified searchers.
I’m New Look at ME!
New companies often have a much better feel for the target market that they wish to solicit. Not to mention, they are searched by important prospective customers, and want to make sure they are found. Lastly, new companies often target a younger demographic and manage a smaller marketing budget. These combined factors lead to advantages that make SEO more valuable when compared to established firms.
Have You Heard About…?
What’s buzzing on search is something we’ve seen on Google, Twitter, and with the new real-time search tools. Companies that fall in that realm make great SEO investors. Trends today include green, money saving, holistic health, and more. All have a large and young target market that respond well to effective search engine positioning. And another current trend, social media, can make these SEO efforts even more effective.
Local Service, Small Budget
How many times have you searched on the web for a contractor, plumber, dentist, specialist, or car wash? The web has so much information that it’s easy for these types of local service providers to get lost in the shuffle. SEO can help local business get in front of customers more consistently and affordably than many traditional marketing methods. To further add value, local search modifiers make SEO easier, and localized resources like Google Maps continue to gain in popularity.