by Lesa Seibert, President, Xstreme Media
Google has released a new AdWords report that should encourage you to rethink how you do your web advertising. AdWords Search Funnels reports provide advertisers with insights into what advertisements consumers see during the process of shopping or product research. The reports, which are currently in beta, aim to provide paid search marketers with information about what AdWords ads are contributing to a conversion and which "upper-funnel" keywords are assisting conversions.
To this point, conversions were attributed to the last click of an end-user. The problem is that avertisers don't know how much time passed since the first time that customer/client clicked an ad or how many other ads were seen during that timeframe. The Search Funnels report, gnereated from users' conversion path data, will show how keywords and campaigns work together to get conversions and the sequence of ad clicks and impressions.
* Source Website Marketing, June 2010
Google has released a new AdWords report that should encourage you to rethink how you do your web advertising. AdWords Search Funnels reports provide advertisers with insights into what advertisements consumers see during the process of shopping or product research. The reports, which are currently in beta, aim to provide paid search marketers with information about what AdWords ads are contributing to a conversion and which "upper-funnel" keywords are assisting conversions.
To this point, conversions were attributed to the last click of an end-user. The problem is that avertisers don't know how much time passed since the first time that customer/client clicked an ad or how many other ads were seen during that timeframe. The Search Funnels report, gnereated from users' conversion path data, will show how keywords and campaigns work together to get conversions and the sequence of ad clicks and impressions.
* Source Website Marketing, June 2010
