 The Products and Services section of the LinkedIn Company Pages is now featured on the right hand sidebar, which gives it much more visibility than the old version. It also puts recommendations at the forefront and displays testimonials much more prominently.
Add your company's products and services with a good description. Make sure to list key features, benefits or use cases and anything else that would give a potential client information they need to make them contact you. You can also add a URL to more info about the product or service, which will get them to your website to see what else you have to offer.
The new LinkedIn Company Page updates are great to help businesses get more info out about their company and what they do. Check them out.
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Have you ever wondered about the reach of your post? 24 hours after you post your company update, you will see a few different metrics in a light grey font. These metrics show the number of impressions, clicks, and percent of engagement with your post and are located on the bottom left side under the preview photo.
These metrics existed before, but used to be centered and located directly above your like, comment, and share buttons. The new look simply sets them apart from the rest of your post.
Check back Friday for more LinkedIn Company Page updates. |
You will notice that there is no “attach a link” button. Don’t worry, you will still be able tol attach a link; it just looks different. If you want to post an update, just paste the link into the post box and wait for a preview box to pop up. Once the preview displays, you may delete the link from the post box and start typing your post. (This feature is similar to Facebook’s link sharing in updates.)
You will also notice that you can check or uncheck a box that says “Include Photo,” located under your targeting options. If you uncheck this box, the photo will be removed from your link preview once you click “share.”
Check back Wednesday for more updates. |
Is your company on Facebook, Twitter and Google+? If so, you know that you have the ability to customize your cover, background, or banner images to show off your company’s personality. You also know that the current LinkedIn Company Pages do not allow for you to include this type of customization. Now, with LinkedIn’s new updates, you have the ability to add a cover-style image that represents your company/brand at the top of your Overview page. Take a look at HubSpot as an example:
When you post a company update on the new page, you will notice that it has a much different feel. LinkedIn advises you to, “Share an article, ask a question, or post a special offer to interested LinkedIn members.” Previously, this space was occupied by a blank box with no guidance.
With the new page layout, the content targeting feature will be much more highlighted. You will the have the ability to share with a “targeted audience” or “all followers,” depending on what type of post it is and whom you are targeting. When you click the “targeted audience” option, a box will pop up and go into detail based on company size, industry, function, seniority, or geography. These options will be available for employees or non-employees, depending on who you’re trying to reach. When you begin clicking on options, you will see exactly how many people you are choosing to target with your post. While this is not a new feature, it was somewhat hidden before and not many users knew about it (or how to use it).
Check back next week for more exciting LinkedIn Company Page changes. |
This month, LinkedIn announced a new look for its Company Pages. From a usability perspective, this release is an effort to bring a better experience to LinkedIn members. But what does the rollout mean for marketers? Mike Grishaver, Product Management & Monetization at LinkedIn, said, “this change means a more powerful way to build relationships with your target audience on LinkedIn.” With an emphasis on visual and relevant content, LinkedIn’s new Company Pages will now give businesses a more complete set of tools to do effective marketing.
Why should you care about marketing on LinkedIn? We will let the facts speak for themselves. LinkedIn has over 161 million registered users in over 200 countries and territories. There are more than two million companies with LinkedIn Company Pages. Professionals are signing up at a rate of approximately two new members per second, which makes LinkedIn the world’s largest professional social network.
LinkedIn Company Pages will get a refreshing design makeover. Keep in mind that the changes we will show you will affect only the design of your Company Page. No new features have been added; just the look, feel, and the way you navigate is a little different. You still have complete access to your Overview, Careers, Products, and Insights pages, so make sure you’re taking advantage of them!
Check back to see more exciting updates to your LinkedIn Company Pages.
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