By 2015, it is estimated that close to a billion consumers will be using mobile devices only (no laptop, no desktop), and many others will be using their mobile devices more often than their other devices. For small businesses, this means that maintaining a mobile presence is highly important, if not essential.
The main choice many business owners face is, “Should I have a mobile website or an app?” Luckily, the answer is clear: both!
For those of you wanting to do effective marketing, I highly recommend this book "Neuromarketing" by Patrick Renvoise. He spoke at Idea Festival 2 years ago and was fascinating. http://www.amazon.com/Neuromarketing-Understanding-Buttons-Customers-Brain/dp/078522680X
Local Search Engine Optimization is a burgeoning new subcategory of website development and marketing. All of the major search engines put a lot of emphasis on local content. One way to draw more visitors to your website is to create landing pages targeting specific cities and neighborhoods. If you are thinking about a local online marketing campaign, make sure you don't put a lot of money into be #1 on Google schemes or filling your website with useless content. Here are some tips:
In our previous post we looked at a couple of ways to get your website banned from Google. Today we are going to look at more tactics that will get you banned from Google's search.
Google’s algorithms may be hard to understand, but the Webmaster Guidelines that it provides developers are pretty clear on what you can and cannot do when it comes to Search Engine Optimization. To help you understand what NOT to do to try to get your site ranked higher we have covered some past and present examples of how to get your website banned by Google overnight.
